It's a fact of life, right? You put on fresh clothes when you start your day, but as the hours pile up and the to-do list shortens, your outfit loses its invigorating freshness. That's just the way it is… or WAS. When you treat your laundry to Downy Fresh Protect In-Wash Odor Shield, your fabrics are infused with fresheners that activate as you move, knocking out odours on the spot. So both you and your clothes can maintain that take-on-the-world freshness all day long.