Product Details

Key Benefits

• fights stretching

• fights fading

• fights pilling and fuzz

• fights static

• softens fabrics

• provides long-lasting freshness

• reduces wrinkles vs. detergent alone

Videos

  • protect your clothes from the damage of washing

Faqs

How do I use Ultra Downy in the wash?
Simply add Ultra Downy to your fabric softener drawer. For top-loaders, you can also add directly to your washer drum during the rinse cycle, or use the Downy Ball if you don't feel like waiting around for the rinse to begin. Go to OLV/LINK for more information!

What does the Ultra mean in Ultra Downy?

Ultra simply means it's a concentrated product, having most of the water removed (as opposed to non-concentrated formulations). Be sure to carefully follow dosage instructions on the bottles.

I love Ultra Downy! What other products should I try?
We’re so glad! You might enjoy Fresh Protect In-Wash Odor Shield: use with detergent and Ultra Downy liquid fabric conditioner for 24-hour odour neutralization—like deodorant for your clothes!

Do I need to use detergent with Ultra Downy?
Yes, for best results, use WITH detergent. Ultra Downy is a fabric conditioner that will provide your clothing with scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

How is Ultra Downy different from Unstopables?
Ultra Downy is a fabric conditioner; Unstopables are long-lasting scent boosters, not conditioners. Fabric conditioners provide scent, softness, static reduction and protection from the laundry damage of stretching, fading and fuzz.

What's the difference between a fabric conditioner and a dryer sheet?
Both provide fabrics with scent, softness and fight static; however, dryer sheets are heat activated in the dryer, whereas liquid fabric softeners are more easily infused in the wash. Additionally, fabric conditioners reduce wrinkles, provide for easy ironing and protect from stretching, fading and fuzz that occur in both the wash & dry processes.


Ratings And Reviews

This area allows consumers like you to express their own opinions and comments. Downy does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.55/5 (149)
95% Recommended
  • Quality
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Reviews Text

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12/10/17

scent so fresh for my clothes

I always use other softener but Downy April fresh has something differnet like : it's concentrated. it leaves my clothes smelling so good and feeling so soft. It's easier to lift, and I get more for my money this way. All it takes is that one little cup full. Downy gives another try a new scent because my family like old scents of Downy.

I do recommend this product

This reviewer received incentives from the product manufacturer.

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12/10/17

good product

The product tested is highly effective compared to products that are sold in the market. The product is very fresh and it feels really good. I would not hesitate to pay a little more in the future to buy this product. I used this product during the last week. My children are allergic to similar products and this brand to work and no reaction for my children.

I do recommend this product

This reviewer received incentives from the product manufacturer.

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12/09/17

Pros and cons of product

The smell of the product is strong if the consumer were sensitive to strong smells then they would pass on this product. I myself love the April fresh smell and that it stays in the clothes for awhile. This product protects your fabric and is he compatible. I found you did not have to use as much as the bottle said I used less which made it go farther.

I do recommend this product

This reviewer received incentives from the product manufacturer.

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12/09/17

I say yes to Ultra Downy April fresh!

Altra Downy April fresh liquid fabric conditioner in is a product that delivers a great protective quality with a great smell. It has long lasting freshness, helps reduce wrinkles, less fuzz and pills, superior softness and keeps colours bright. Definitely a useful product for myself and my kids to use. I had a t-shirt that I washed without adding Downy. The collar had become very miss -shaped and droopy. After only one wash with the same detergent and a capful of Downy, the t-shirt returned to it's original glory. The fabric was soft, wrinkle free, lint free and smelled amazing even after sitting in the drawer for a week. It definitely delivered on those promises. Downy also helped with a smell that I could not get out of my washer. I had tried different detergents and home remedies for weeks trying to get the smell out. After the first use of Downy the smell was completely gone. FINALLY! Downy claims to help prevent static cling. However, in my experience using this product, I still had some static cling. I found that it was minimal static with the clothing. With the towels on the other hand, sparks were flying. I had to throw the towels back into the dryer with a fabric softener sheet. Other than the static cling Altra Downy April fresh delivers on it's promises. It's easy to pour, no mess measuring lid makes it convenient and easy for the kids to use too. It will definitely be a constant staple in our laundry doing lives.

I do recommend this product

This reviewer received incentives from the product manufacturer.

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12/09/17

A smell of childhood.

After receiving the Ultra Downy April fresh soften the first thing that I did was open the bottle and take a sniff. It reminded me of the Downy that my mom used when I was a child. It still had that same wonderful sent. I couldn't wait to do a load of laundry and so I did. I added the soften to my laundry and since I don't use the dryer I hung my clothes to dry. They were wonderfully soft and the smell stayed with them. I would highly suggest that if your mom/dad used this as a child and you liked it... then you will be pleased with how well it works now with so little.

I do recommend this product

This reviewer received incentives from the product manufacturer.